‘Total contradiction’: Cigarette corporation opposed regulations in Africa which are mandatory in UK

British American Tobacco has been accused of “total contradiction” for opposing anti-smoking regulations in Africa that currently exist in the UK.

Campaign in Zambia

Correspondence acquired by reporters dispatched by the company’s subsidiary in Zambia to the nation's political leaders asks for proposals to prohibit tobacco marketing and promotional activities to be abandoned or delayed.

The company is attempting modifications of a draft bill that include reductions in the proposed size of visual health alerts on cigarette packaging, the withdrawal of controls on scented cigarette varieties, and diminished punishments for any companies violating the new laws.

Anti-tobacco campaigner response

“Were I in government, I would say that they permit the protection of the British people and perpetuate the death of the Zambian people,” said Master Chimbala.

Over seven thousand citizens a year die from cigarette-linked health conditions, according to World Health Organization estimates.

Chimbala said the letter was known to have been circulated to multiple official agencies and was in circulating through public interest organizations.

Global industry interference concerns

This occurs during wider concerns about corporate intervention with health policies. Last month, WHO officials sounded an alarm that the smoking product companies was increasing attempts to dilute worldwide restrictions.

“Evidence exists of corporate influence worldwide. Manufacturer hallmarks are on postponed duty hikes in Indonesia, halted laws in Zambia and even a weakened declaration at the UN summit conference,” stated the tobacco industry watchdog.

Potential consequences

“Should anti-smoking legislation doesn't get enacted because of this letter, the cost might be borne in individuals' health who might potentially stop smoking.”

The public health measure progressing through Zambia’s parliament includes measures that exceed UK legislation by including provisions for e-cigarettes, and mandating that graphic health warnings cover 75% of product packaging.

Business countermeasures

Through correspondence, the corporation proposes this be decreased to less than half “according to global suggested parameters”, delayed for at least twelve months after the legislation is approved.

The WHO in fact recommends a warning should cover at least half of the product container front “and aim to cover as much of the primary showing sections as possible”. Within Britain, warnings need to encompass 65% of a packet’s front and back.

Flavored tobacco discussion

The corporation requests the withdrawal of extensive controls on scented smoking items, arguing that it would push consumers toward “black market” products. It suggests banning a limited selection of “flavours based on desserts, candy, energy drinks, soft drinks and alcohol drinks”. Every scented tobacco product have been prohibited in Britain since 2020.

The proposed legislation suggests penalties for different infractions “ranging from a portion of yearly revenue to ten-year jail sentences”.

Company justification

Via documentation, the corporate leader of British American Tobacco Zambia states the firm is “committed to responsible corporate conduct” and “endorses the aims of governments to reduce smoking incidence and the related medical consequences” but asserts that “specific rules can have negative and unanticipated results.”

Activist reaction

Chimbala said the company's suggested modifications would “dilute these regulations so much that the necessary effect for it to create lasting transformation in society will not be achieved”.

The circumstance that many such provisions operated within the UK, where BAT is headquartered, was “utter hypocrisy itself”, he stated.

“We exist in a international community. When I cultivate smoking products in my back yard and gather the crop and distribute the goods – and my children do not consume tobacco, but my neighbor's family uses … to profit individually and all the future family lines while my neighbor's family are perishing … is in itself complete moral collapse.”

Tobacco control legislation in the UK or elsewhere had not caused companies to close, the advocate mentioned. “Legislation never shuts down the industry. They merely safeguard the people.”

Standard business position

A BAT Zambia spokesperson stated: “The corporation runs its business in compliance with relevant national regulations. Further, the company participates in the state's regulatory development in line with the relevant frameworks which allow for relevant group engagement in regulation development.”

The firm positioned itself as “not resisting legislation”, the spokesperson stated, adding that underage people should be shielded from access to tobacco and nicotine.

“We support evolving legislation to accomplish desired population health targets, while acknowledging the spectrum of rights and obligations on businesses, users and involved parties,” the representative explained, adding that the corporation's recommendations “reflect the realities of the local commercial environment and smoking product business, which involves rising levels of black market activity”.

The country's office of economic activities and commercial operations was contacted for response.

Alex Ramos
Alex Ramos

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